data protection

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is all data with which you can be personally identified. You can find detailed information on the subject of data protection in our data protection declaration listed under this text.

Data collection on this website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. You can find his contact details in the section "Information on the responsible party" in this data protection declaration.

How do we collect your data?

On the one hand, your data is collected when you communicate it to us. This may, for example, be data that you enter in a contact form.

Other data is collected automatically or with your consent when you visit the website by our IT systems. This is primarily technical data (e.g. Internet browser, operating system or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data can be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders or other order inquiries.

What rights do you have regarding your data?

You have the right to obtain information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request that this data be corrected or deleted. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request that the processing of your personal data be restricted under certain circumstances. You also have the right to lodge a complaint with the responsible supervisory authority.

You can contact us at any time with any questions about this or other issues relating to data protection.

analysis tools and third-party tools

When you visit this website, your surfing behavior may be statistically evaluated. This is done primarily with so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting and Content Delivery Networks (CDN)

We host the content of our website with the following providers:

Amazon Web Services (AWS)

The provider is Amazon Web Services EMEA SARL, 38 Avenue John F. Kennedy, 1855 Luxembourg (hereinafter AWS).

When you visit our website, your personal data is processed on AWS servers. Personal data may also be transferred to AWS' parent company in the USA. The data transfer to the USA is based on the EU standard contractual clauses. You can find details here : https://aws.amazon.com/de/blogs/security/aws-gdpr-data-processing-addendum/ .

For more information, please see the AWS privacy policy: https://aws.amazon.com/de/privacy/?nc1=f_pr .

The use of AWS is based on Art. 6 (1) (f) GDPR. We have a legitimate interest in presenting our website as reliably as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

The company is certified according to the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards when processing data in the USA. Every company certified according to the DPF undertakes to comply with these data protection standards. You can obtain further information from the provider at the following link: https://www.dataprivacyframework.gov/participant/5776 .

order processing

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law that ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

Shopify

The provider is Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter “Shopify”).

Shopify is a tool for building and hosting websites. When you visit our website, Shopify records your IP address and information about the device you are using and your browser. Shopify is also used to analyze visitor numbers, visitor sources and customer behavior, and to compile user statistics. When you make a purchase on our website, Shopify also records your name, email address, shipping and billing addresses, payment details, and other data related to the purchase (e.g. phone number, amount of sales made, etc.). Shopify stores cookies in your browser for analysis purposes.

For details, please see Shopify’s privacy policy: https://www.shopify.de/legal/datenschutz .

Shopify is used on the basis of Art. 6 (1) (f) GDPR. We have a legitimate interest in presenting our website as reliably as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

order processing

Strato

The provider is Strato AG, Otto-Ostrowski-Straße 7, 10249 Berlin (hereinafter "Strato"). When you visit our website, Strato records various log files including your IP addresses.

For further information, please see Strato’s privacy policy: https://www.strato.de/datenschutz/ .

Strato is used on the basis of Art. 6 (1) (f) GDPR. We have a legitimate interest in presenting our website as reliably as possible. If a corresponding consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

order processing

Cloudflare

We use the service “Cloudflare”. The provider is Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter “Cloudflare”).

Cloudflare offers a globally distributed content delivery network with DNS. Technically, the transfer of information between your browser and our website is routed through Cloudflare's network. This enables Cloudflare to analyze the traffic between your browser and our website and to act as a filter between our servers and potentially malicious traffic from the Internet. Cloudflare may also use cookies or other technologies to recognize Internet users, but these are only used for the purpose described here.

The use of Cloudflare is based on our legitimate interest in providing our website as error-free and secure as possible (Art. 6 para. 1 lit. f GDPR).

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details and further information on security and data protection at Cloudflare can be found here: https://www.cloudflare.com/privacypolicy/ .

order processing

Google Cloud CDN

We use the content delivery network Google Cloud CDN. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google offers a globally distributed content delivery network. Technically, the information transfer between your browser and our website is routed via Google's network. This enables us to increase the global accessibility and performance of our website.

The use of Google Cloud CDN is based on our legitimate interest in providing our website as error-free and secure as possible (Art. 6 Para. 1 lit. f GDPR).

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://cloud.google.com/terms/eu-model-contract-clause .

For more information about Google Cloud CDN, see https://cloud.google.com/cdn/docs/overview?hl=en .

order processing

Amazon CloudFront CDN

We use the content delivery network Amazon CloudFront CDN. The provider is Amazon Web Services EMEA SARL, 38 avenue John F. Kennedy, L-1855, Luxembourg (hereinafter "Amazon").

Amazon CloudFront CDN is a globally distributed content delivery network. Technically, the information transfer between your browser and our website is routed via the content delivery network. This enables us to increase the global accessibility and performance of our website.

The use of Amazon CloudFront CDN is based on our legitimate interest in providing our website as error-free and secure as possible (Art. 6 Para. 1 lit. f GDPR).

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://aws.amazon.com/de/blogs/security/aws-gdpr-data-processing-addendum/ .

For more information about Amazon CloudFront CDN, see https://d1.awsstatic.com/legal/privacypolicy/AWS_Privacy_Notice__German_Translation.pdf .

order processing

Nitropack

We have integrated Nitropack on this website. The provider is NitroPack Ltd. 3 Prof. Georgi Bradistilov, entr. A, 3rd floor, Sofia, Bulgaria (hereinafter "Nitropack").

Nitropack enables us to optimize page loading speed, offers the possibility of integrating different platforms and contains a content delivery network (CDN). For this purpose, Nitropack processes the IP address.

The legal basis for data processing is Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in optimizing page loading speed. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. Consent can be revoked at any time.

For further details, please see the provider’s privacy policy at https://nitropack.io/page/privacy .

order processing

3. General information and mandatory information

data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by email) can have security gaps. Complete protection of data against access by third parties is not possible.

Note on the responsible body

The responsible body for data processing on this website is:

Private Institute for Emotion Education GmbH
Bachgasse 24
91126 Schwabach

Phone: 015758228682
Email: info@emotions-paedagogik.de

The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

storage period

Unless a more specific storage period has been specified within this data protection declaration, your personal data will remain with us until the purpose for data processing no longer applies. If you make a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible purposes. There are reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the data will be deleted once these reasons no longer apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we will process your personal data on the basis of Art. 6 Para. 1 lit. a GDPR or Art. 9 Para. 2 lit. a GDPR if special categories of data are processed in accordance with Art. 9 Para. 1 GDPR. In the case of express consent to the transfer of personal data to third countries, data processing will also be carried out on the basis of Art. 49 Para. 1 lit. a GDPR. If you have consented to the storage of cookies or to access information on your end device (e.g. via device fingerprinting), data processing will also be carried out on the basis of Section 25 Para. 1 TDDDG. Consent can be revoked at any time. If your data is required to fulfill the contract or to carry out pre-contractual measures, we will process your data on the basis of Art. 6 Para. 1 lit. b GDPR. Furthermore, we process your data if it is required to fulfill a legal obligation on the basis of Art. 6 Para. 1 lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest in accordance with Art. 6 (1) (f) GDPR. The relevant legal bases in each individual case are provided in the following paragraphs of this data protection declaration.

data protection officer

We have appointed a data protection officer.

Katrin Michl, Bachgasse 24, 91126 Schwabach

Phone: 015758228682
Email: info@emotions-paedagogik.de

Note on the transfer of data to third countries that are not secure in terms of data protection law and the transfer to US companies that are not DPF-certified

We use tools from companies based in third countries that are not secure in terms of data protection law, as well as US tools whose providers are not certified according to the EU-US Data Privacy Framework (DPF). If these tools are active, your personal data can be transferred to these countries and processed there. We would like to point out that in third countries that are not secure in terms of data protection law, a level of data protection comparable to that in the EU cannot be guaranteed.

We would like to point out that the USA, as a safe third country, generally has a level of data protection comparable to that of the EU. Data transfer to the USA is therefore permitted if the recipient has certification under the "EU-US Data Privacy Framework" (DPF) or has suitable additional guarantees. Information on transfers to third countries, including the data recipients, can be found in this data protection declaration.

recipients of personal data

As part of our business activities, we work with various external bodies. In some cases, this also requires the transmission of personal data to these external bodies. We only pass on personal data to external bodies if this is necessary to fulfill a contract, if we are legally obliged to do so (e.g. passing on data to tax authorities), if we have a legitimate interest in the transfer in accordance with Art. 6 (1) (f) GDPR or if another legal basis allows the data to be passed on. When using contract processors, we only pass on our customers' personal data on the basis of a valid contract for order processing. In the case of joint processing, a contract for joint processing is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke your consent at any time. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)

IF THE DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 PARAGRAPH 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH ANY PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS (OBJECTION ACCORDING TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING IN SO FAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION ACCORDING TO ART. 21 PARA. 2 GDPR).

right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, those affected have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged violation. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.

right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request that the data be transferred directly to another responsible party, this will only be done if it is technically feasible.

information, correction and deletion

Within the framework of the applicable legal provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipient and the purpose of data processing and, if applicable, a right to correction or deletion of this data. You can contact us at any time with this or other questions about personal data.

right to restriction of processing

You have the right to request that the processing of your personal data be restricted. You can contact us at any time to do so. The right to restrict processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we usually need time to check this. For the duration of the check, you have the right to request that the processing of your personal data be restricted.
If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you require it to exercise, defend or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of deleted.
If you have lodged an objection in accordance with Art. 21 Para. 1 GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, these data may - with the exception of storage - only be processed with your consent or for the establishment, exercise or defence of legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the website operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you send to us cannot be read by third parties.

Encrypted payment transactions on this website

If, after concluding a paid contract, you are obliged to provide us with your payment details (e.g. account number for direct debit authorization), these details will be required to process the payment.

Payment transactions using common payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

With encrypted communication, your payment data that you send to us cannot be read by third parties.

objection to advertising emails

The use of contact data published as part of the imprint obligation to send unsolicited advertising and information materials is hereby prohibited. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited advertising information being sent, for example through spam emails.

4. Data collection on this website

cookies

Our websites use so-called "cookies". Cookies are small data packets and do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.

Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary because certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions you have requested (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 Para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing will take place exclusively on the basis of this consent (Art. 6 Para. 1 lit. a GDPR and Section 25 Para. 1 TDDDG); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

You can find out which cookies and services are used on this website in this privacy policy.

consent with Usercentrics

This website uses the consent technology from Usercentrics to obtain your consent to the storage of certain cookies on your device or to the use of certain technologies and to document this in compliance with data protection regulations. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, website: https://usercentrics.com/de/ (hereinafter "Usercentrics").

When you enter our website, the following personal data is transferred to Usercentrics:

Your consent(s) or the revocation of your consent(s)
your IP address
information about your browser
information about your device
time of your visit to the website
geolocation

Furthermore, Usercentrics stores a cookie in your browser in order to be able to assign the consent granted or its revocation to you. The data collected in this way is stored until you ask us to delete it, delete the Usercentrics cookie yourself or the purpose for storing the data no longer applies. Mandatory statutory retention periods remain unaffected.

The Usercentrics banner on this website was configured with the help of eRecht24. You can tell this because the eRecht24 logo appears in the banner. In order to display the eRecht24 logo in the banner, a connection is established to the eRecht24 image server. The IP address is also transmitted, but is only stored in an anonymized form in the server logs. The eRecht24 image server is located in Germany with a German provider. The banner itself is provided exclusively by Usercentrics.

Usercentrics is used to obtain the legally required consent for the use of certain technologies. The legal basis for this is Art. 6 (1) (c) GDPR.

order processing

contact form

If you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 (1) (b) GDPR, provided that your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR) if this was requested; the consent can be revoked at any time.

The data you enter in the contact form will remain with us until you request deletion, revoke your consent to storage or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.

Inquiry by email, telephone or fax

If you contact us by email, telephone or fax, your request, including all personal data resulting from it (name, request), will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

The data you send to us via contact requests will remain with us until you request deletion, revoke your consent to storage or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular statutory retention periods - remain unaffected.

communication via WhatsApp

To communicate with our customers and other third parties, we use the instant messaging service WhatsApp. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Communication takes place via end-to-end encryption (peer-to-peer), which prevents WhatsApp or other third parties from gaining access to the communication content. However, WhatsApp receives access to metadata that is generated during the communication process (e.g. sender, recipient and time). We would also like to point out that WhatsApp states that it shares its users' personal data with its US-based parent company Meta. Further details on data processing can be found in WhatsApp's privacy policy at: https://www.whatsapp.com/legal/#privacy-policy .

The use of WhatsApp is based on our legitimate interest in communicating with customers, interested parties and other business and contractual partners as quickly and effectively as possible (Art. 6 Para. 1 lit. f GDPR). If consent has been requested, data processing will be carried out exclusively on the basis of consent; this can be revoked at any time with effect for the future.

The communication content exchanged between you and us on WhatsApp will remain with us until you request deletion, revoke your consent to storage or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.

The company is certified according to the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards when processing data in the USA. Every company certified according to the DPF undertakes to comply with these data protection standards. You can obtain further information from the provider at the following link: https://www.dataprivacyframework.gov/participant/7735 .

We use WhatsApp in the “WhatsApp Business” variant.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.whatsapp.com/legal/business-data-transfer-addendum .

We have set up our WhatsApp accounts so that it does not automatically synchronize data with the address book on the smartphones in use.

We have concluded a data processing agreement (AVV) with the above-mentioned provider.

Google Forms

We have integrated Google Forms on this website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter Google).

Google Forms enables us to create online forms to record messages, inquiries and other inputs from our website visitors in a structured manner. All inputs you make are processed on Google's servers. Google Forms stores a cookie in your browser that contains a unique ID (NID cookie). This cookie stores various information such as your language settings.

The use of Google Forms is based on our legitimate interest in determining your request in the most user-friendly way possible (Art. 6 Para. 1 lit. f GDPR). If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a GDPR and Section 25 Para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

The data you enter in the form will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.

For further information, please see Google’s privacy policy at https://policies.google.com/ .

order processing

Jotform

We have integrated Jotform on this website. The provider is Jotform Inc., 111 Pine St. Suite, 1815 San Francisco, California 94111, USA (hereinafter Jotform).

Jotform enables us to create online forms to collect messages, inquiries and other input from our website visitors. All input you make is processed on Jotform's servers.

The use of Jotform is based on our legitimate interest in determining your request in the most user-friendly way possible (Art. 6 Para. 1 lit. f GDPR). If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a GDPR and Section 25 Para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's end device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

The data transfer to the USA is secured by EU standard contractual clauses that we have concluded with Jotform. You can find details here: https://www.jotform.com/gdpr-compliance/dpa/ .

order processing

use of chatbots

We use chatbots to communicate with you. Chatbots are able to respond to your questions and other inputs without human assistance. To do this, the chatbots analyze your inputs and other data in order to provide appropriate answers (e.g. names, email addresses and other contact details, customer numbers and other identifiers, orders and chat histories). In addition, your IP address, log files, location information and other metadata can be recorded via the chatbot. This data is stored on the chatbot provider's servers.

User profiles can be created based on the data collected. The data can also be used to display interest-based advertising, provided that the other legal requirements (in particular consent) are met. The chatbots can be linked to analysis and advertising tools for this purpose.

The data collected can also be used to improve our chatbots and their response behavior (machine learning).

The data you enter during communication will remain with us or the chatbot operator until you request deletion, revoke your consent to storage or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.

The legal basis for the use of chatbots is Art. 6 Para. 1 lit. b GDPR, provided that the chatbot is used to initiate a contract or as part of the contract fulfillment. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a GDPR and Section 25 Para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's end device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time. In all other cases, the use is based on our legitimate interest in the most effective customer communication possible (Art. 6 Para. 1 lit. f GDPR).

We use the following chatbots:

ManyChat

The provider is ManyChat, Inc., 535 Everett Ave, Palo Alto, CA 94301, USA (hereinafter ManyChat).

As part of the interaction with you, ManyChat processes, among other things, publicly visible information from your social media profiles, your navigation behavior on our website, your chat histories, other entered data and log data (IP address, browser used, etc.).

ManyChat’s privacy policy can be found here: https://manychat.com/privacy_statement.html and https://manychat.com/privacy.html .

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://manychat.com/privacy.html .

order processing

Salesforce Chatbot

The provider is salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636 Munich (hereinafter “Salesforce”).

When interacting with you, Salesforce Chatbot processes all data entered and other available data, such as contact details (e.g. email address and telephone numbers), order data, order histories, previous customer inquiries, customer numbers and other identifiers.

The data processed as part of the communication is stored on Salesforce servers. Personal data may also be transmitted to the parent company of salesforce.com Germany GmbH, salesforce.com inc., Salesforce Tower, 415 Mission Street, San Francisco, CA 94105, USA. Salesforce has Binding Corporate Rules (BCR) approved by the French data protection authority. These are binding internal company rules that legitimize the internal transfer of data to third countries outside the EU and EEA. You can find details here: https://www.salesforce.com/de/blog/2020/07/die-binding-corporate-rules-von-salesforce-erfuellen-hoechste-da.html .

You can find Salesforce’s privacy policy here: https://www.salesforce.com/de/company/privacy/ .

order processing

Calendly

On our website you have the opportunity to make appointments with us. We use the “Calendly” tool to book appointments. The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter “Calendly”).

To book an appointment, enter the requested data and the desired date in the form provided. The data entered is used for planning, carrying out and, if necessary, for follow-up to the appointment. The appointment data is stored for us on the Calendly servers, whose privacy policy you can view here: https://calendly.com/privacy .

The data you enter will remain with us until you request deletion, revoke your consent to storage or the purpose for storing the data no longer applies. Mandatory legal provisions - in particular retention periods - remain unaffected.

The legal basis for data processing is Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in making appointments with interested parties and customers as uncomplicated as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's end device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://calendly.com/pages/dpa .

order processing

Google Calendar

On our website you have the option of making appointments with us. We use Google Calendar for planning. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter "Google").

To book an appointment, enter the requested data and the desired date in the form provided. The data entered is used for planning, carrying out and, if necessary, for follow-up to the appointment. The appointment data is stored for us on the Google Calendar servers, whose privacy policy you can view here: https://policies.google.com/privacy .

The legal basis for data processing is Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in making appointments with interested parties and customers as uncomplicated as possible. If a corresponding consent has been requested, the processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's end device (e.g. for device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://workspace.google.com/terms/dpa_terms.html and here https://cloud.google.com/terms/sccs .

order processing

Hubspot CRM

We use Hubspot CRM on this website. The provider is Hubspot Inc. 25 Street, Cambridge, MA 02141 USA (hereinafter Hubspot CRM).

Hubspot CRM enables us, among other things, to manage existing and potential customers as well as customer contacts. With the help of Hubspot CRM, we are able to record, sort and analyze customer interactions via email, social media or telephone across different channels. The personal data collected in this way can be evaluated and used for communication with the potential customer or for marketing measures (e.g. newsletter mailings). With Hubspot CRM, we are also able to record and analyze the user behavior of our contacts on our website.

Hubspot CRM is used on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in customer management and customer communication being as efficient as possible. If the corresponding consent has been requested, the processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

For details, please see Hubspot’s privacy policy: https://legal.hubspot.com/de/privacy-policy .

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.hubspot.de/data-privacy/privacy-shield .

order processing

Salesforce Sales Cloud

We use Salesforce Sales Cloud to manage customer data. The provider is salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636 Munich (hereinafter "Salesforce").

Salesforce Sales Cloud is a CRM system and enables us, among other things, to manage existing and potential customers and customer contacts and to organize sales and communication processes. The use of the CRM system also enables us to analyze our customer-related processes. Customer data is stored on Salesforce servers. Personal data may also be transmitted to the parent company of salesforce.com Germany GmbH, salesforce.com inc., Salesforce Tower, 415 Mission Street, San Francisco, CA 94105, USA.

Details about the features of Salesforce Sales Cloud can be found here: https://www.salesforce.com/de/products/sales-cloud/overview/ .

Salesforce Sales Cloud is used on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in customer management and customer communication being as efficient as possible. If a corresponding consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

Salesforce has Binding Corporate Rules (BCR) approved by the French Data Protection Authority. These are binding corporate rules that legitimize the transfer of data within the company to third countries outside the EU and EEA. Details can be found here: https://www.salesforce.com/de/blog/2020/07/die-binding-corporate-rules-von-salesforce-erfuellen-hoechste-da.html .

For details, please see Salesforce’s privacy policy: https://www.salesforce.com/de/company/privacy/ .

order processing

registration on this website

You can register on this website to use additional functions on the site. We only use the data you enter for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.

For important changes, such as changes to the scope of our services or technically necessary changes, we will use the email address you provided during registration to inform you in this way.

The data entered during registration is processed for the purpose of implementing the user relationship established by the registration and, if necessary, for initiating further contracts (Art. 6 Para. 1 lit. b GDPR).

The data collected during registration will be stored by us for as long as you are registered on this website and will then be deleted. Statutory retention periods remain unaffected.

Registration with Facebook Connect

Instead of registering directly on this website, you can register with Facebook Connect. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

If you decide to register with Facebook Connect and click on the "Login with Facebook"/"Connect with Facebook" button, you will automatically be redirected to the Facebook platform. There you can log in with your user data. This will link your Facebook profile to this website or our services. This link gives us access to the data you have stored on Facebook. This is primarily:

Facebook name
Facebook profile and cover photo
Facebook cover photo
email address stored on Facebook
Facebook ID
Facebook friends lists
Facebook Likes
Birthday
Gender
country
Language

This data is used to set up, provide and personalize your account.

Registration with Facebook Connect and the associated data processing operations are based on your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time with effect for the future.

To the extent that personal data is collected on our website and forwarded to Facebook using the tool described here, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook. The processing by Facebook after forwarding is not part of the joint responsibility. The obligations incumbent upon us have been set out in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum . According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert the rights of those affected (e.g. requests for information) with regard to the data processed by Facebook directly with Facebook. If you assert the rights of those affected with us, we are obliged to forward them to Facebook.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum , https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php .

For more information, see the Facebook Terms of Use and the Facebook Privacy Policy, which can be found at: https://de-de.facebook.com/about/privacy/ and https://de-de.facebook.com/legal/terms/ .

Registration with Google

Instead of registering directly on this website, you can register with Google. The provider of this service is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

To register with Google, all you need to do is enter your Google name and password. Google will identify you and confirm your identity to our website.

If you sign in with Google, we may be able to use certain information in your account to complete your profile with us. You decide whether and what information this is as part of your Google security settings, which you can find here: https://myaccount.google.com/security and https://myaccount.google.com/permissions .

The data processing associated with Google registration is based on our legitimate interest in enabling our users to have the simplest possible registration process (Art. 6 Para. 1 lit. f GDPR). Since the use of the registration function is voluntary and users can decide for themselves about the respective access options, no conflicting overriding rights of the data subjects are apparent.

comment function on this website

For the comment function on this page, in addition to your comment, information on the time the comment was created, your email address and, if you do not post anonymously, the user name you have chosen will be stored.

storage of the IP address

Our comment function stores the IP addresses of users who write comments. Since we do not check comments on this website before they are published, we need this data in order to be able to take action against the author in the event of legal violations such as insults or propaganda.

Subscribe to comments

As a user of the site, you can subscribe to comments after registering. You will receive a confirmation email to check whether you are the owner of the email address provided. You can unsubscribe from this function at any time using a link in the information emails. In this case, the data entered when subscribing to comments will be deleted; however, if you have sent this data to us for other purposes and elsewhere (e.g. newsletter order), this data will remain with us.

storage period of comments

The comments and the associated data are stored and remain on this website until the commented content has been completely deleted or the comments have to be deleted for legal reasons (e.g. offensive comments).

legal basis

The comments are stored on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent at any time. All you need to do is send us an informal email. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

ProvenExpert

We have integrated the ProvenExpert rating seal on this website. The provider is Expert Systems AG, Quedlinburger Str. 1, 10589 Berlin, https://www.provenexpert.com .

The ProvenExpert seal enables us to display customer reviews of our company that have been submitted to ProvenExpert in a seal on our website. When you visit our website, a connection is established with ProvenExpert so that ProvenExpert can determine that you have visited our website. ProvenExpert also records your language settings in order to display the seal in the selected national language.

ProvenExpert is used on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in presenting customer reviews in the most comprehensible way possible. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

5. Social Media

eRecht24 Safe Sharing Tool

The content on this website can be shared in social networks such as Facebook, X & Co. in compliance with data protection regulations. This site uses the eRecht24 Safe Sharing Tool for this purpose. This tool only establishes direct contact between the networks and users when the user actively clicks on one of these buttons. Clicking on the button represents consent within the meaning of Art. 6 Para. 1 lit. a GDPR and Section 25 Para. 1 TDDDG. This consent can be revoked at any time with effect for the future.

This tool does not automatically transfer user data to the operators of these platforms. If the user is logged in to one of the social networks, an information window appears when using the social media elements of Facebook, X & Co. in which the user can confirm the text before sending it.

Our users can share the contents of this site in social networks in compliance with data protection regulations, without the network operators creating complete surfing profiles.

The service is used to obtain the legally required consent for the use of certain technologies. The legal basis for this is Art. 6 (1) (c) GDPR.

social media elements with Shariff

This website uses elements of social media (e.g. Facebook, X, Instagram, Pinterest, XING, LinkedIn, Tumblr).

You can usually recognize the social media elements by the respective social media logos. To ensure data protection on this website, we only use these elements together with the so-called "Shariff" solution. This application prevents the social media elements integrated on this website from transferring your personal data to the respective provider when you first enter the page.

Only when you activate the respective social media element by clicking on the corresponding button will a direct connection be established to the provider's server (consent). As soon as you activate the social media element, the respective provider receives the information that you have visited this website with your IP address. If you are logged into your respective social media account (e.g. Facebook) at the same time, the respective provider can assign the visit to this website to your user account.

Activating the plugin constitutes consent within the meaning of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. You can revoke this consent at any time with effect for the future.

The service is used to obtain the legally required consent for the use of certain technologies. The legal basis for this is Art. 6 (1) (c) GDPR.

Facebook

This website contains elements of the social network Facebook. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

An overview of the Facebook social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE .

When the social media element is active, a direct connection is established between your device and the Facebook server. Facebook therefore receives the information that you have visited this website using your IP address. If you click the Facebook “Like button” while you are logged into your Facebook account, you can link the contents of this website to your Facebook profile. This enables Facebook to associate your visit to this website with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the data transmitted or how it is used by Facebook. You can find more information about this in Facebook’s privacy policy at: https://de-de.facebook.com/privacy/explanation .

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. The consent can be revoked at any time.

Instagram

This website includes functions of the Instagram service. These functions are offered by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.

When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram therefore receives information about your visit to this website.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking on the Instagram button. This allows Instagram to assign your visit to this website to your user account. We would like to point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. The consent can be revoked at any time.

To the extent that personal data is collected on our website using the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook or Instagram. The processing by Facebook or Instagram after forwarding is not part of the joint responsibility. The obligations incumbent upon us jointly have been recorded in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum . According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for the secure implementation of the tool on our website in accordance with data protection law. Facebook is responsible for the data security of Facebook or Instagram products. You can assert the rights of those affected (e.g. requests for information) with regard to the data processed by Facebook or Instagram directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum , https://privacycenter.instagram.com/policy/ and https://de-de.facebook.com/help/566994660333381 .

For more information, please see Instagram’s privacy policy: https://privacycenter.instagram.com/policy/ .

Tumblr

This website uses buttons and other elements of the Tumblr service. The provider is Tumblr, Inc., 35 East 21st St, 10th Floor, New York, NY 10010, USA.

When the social media element is active, a direct connection is established between your device and the Tumblr server. Tumblr therefore receives information about your visit to this website.

The Tumblr buttons allow you to share a post or page on Tumblr or to follow the provider on Tumblr. When you visit one of our websites with a Tumblr button, your browser establishes a direct connection to Tumblr's servers. We have no influence on the amount of data that Tumblr collects and transmits using this plugin. As of now, the user's IP address and the URL of the respective website are transmitted.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. The consent can be revoked at any time.

Further information can be found in Tumblr’s privacy policy at: https://www.tumblr.com/privacy/de .

This website uses elements of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Every time you access a page on this website that contains LinkedIn elements, a connection is established to LinkedIn servers. LinkedIn is informed that you have visited this website using your IP address. If you click on LinkedIn's "Recommend button" and are logged into your LinkedIn account, LinkedIn can associate your visit to this website with you and your user account. We would like to point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by LinkedIn.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/help/linkedin/answer/a1343190/datenubertragung-aus-der-eu-dem-ewr-und-der-schweiz?lang=de

For more information, please see LinkedIn’s privacy policy at: https://www.linkedin.com/legal/privacy-policy .

XING

This website uses elements of the XING network. The provider is New Work SE, Am Strandkai 1, 20457 Hamburg, Germany.

Every time you access one of our pages that contains XING elements, a connection is established to XING servers. To our knowledge, no personal data is stored. In particular, no IP addresses are stored and no usage behavior is evaluated.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. The consent can be revoked at any time.

Further information on data protection and the XING Share button can be found in XING's privacy policy at: https://privacy.xing.com/de/datenschutzerklaerung .

On this website we use elements of the social network Pinterest, which is operated by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

When you visit a page that contains such an element, your browser establishes a direct connection to Pinterest's servers. This social media element transmits log data to Pinterest's server in the USA. This log data may contain your IP address, the address of the websites visited that also contain Pinterest functions, the type and settings of the browser, the date and time of the request, your use of Pinterest and cookies.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. The consent can be revoked at any time.

Further information on the purpose, scope and further processing and use of data by Pinterest as well as your rights and options for protecting your privacy can be found in Pinterest's privacy policy: https://policy.pinterest.com/de/privacy-policy .

6. Analysis tools and advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager is a tool that we can use to integrate tracking or statistics tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, does not store cookies and does not carry out any independent analyses. It is only used to manage and display the tools integrated through it. However, the Google Tag Manager records your IP address, which can also be transferred to Google's parent company in the United States.

The Google Tag Manager is used on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on its website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, length of stay, operating systems used and origin of the user. This data is summarized in a user ID and assigned to the respective device of the website visitor.

Furthermore, Google Analytics allows us to record your mouse and scroll movements and clicks, among other things. Google Analytics also uses various modeling approaches to supplement the collected data sets and uses machine learning technologies in data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/ .

IP anonymization

Google Analytics IP anonymization is activated. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

browser plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de .

For more information about how Google Analytics handles user data, please see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de .

Google signals

We use Google Signals. When you visit our website, Google Analytics records your location, search history, YouTube history, and demographic data (visitor data), among other things. This data can be used for personalized advertising with the help of Google Signal. If you have a Google account, the visitor data from Google Signal is linked to your Google account and used for personalized advertising messages. The data is also used to create anonymized statistics on the user behavior of our users.

order processing

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Analytics E-Commerce Measurement

This website uses the "E-Commerce Measurement" function of Google Analytics. With the help of E-Commerce Measurement, the website operator can analyze the purchasing behavior of website visitors in order to improve its online marketing campaigns. Information such as orders placed, average order values, shipping costs and the time from viewing to purchasing a product is recorded. This data can be summarized by Google under a transaction ID that is assigned to the respective user or their device.

Hotjar

This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (website: https://www.hotjar.com ).

Hotjar is a tool for analyzing your user behavior on this website. With Hotjar we can record your mouse and scroll movements and clicks, among other things. Hotjar can also determine how long you have left the mouse pointer on a certain spot. Hotjar uses this information to create so-called heat maps, which can be used to determine which areas of the website are viewed preferentially by website visitors.

We can also determine how long you stayed on a page and when you left it. We can also determine at which point you stopped entering data into a contact form (so-called conversion funnels).

In addition, Hotjar can be used to obtain direct feedback from website visitors. This function is used to improve the website operator's web offerings.

Hotjar uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or the use of device fingerprinting).

If consent has been obtained, the use of the aforementioned service is based exclusively on Art. 6 (1) (a) GDPR and Section 25 TDDDG. Consent can be revoked at any time. If no consent has been obtained, the use of this service is based on Art. 6 (1) (f) GDPR; the website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

Deactivating Hotjar

If you would like to deactivate data collection by Hotjar, click on the following link and follow the instructions there: https://www.hotjar.com/policies/do-not-track/

Please note that Hotjar must be deactivated separately for each browser or device.

For more information about Hotjar and the data collected, please see Hotjar's privacy policy at the following link: https://www.hotjar.com/privacy

order processing

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program from Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms into Google (keyword targeting). In addition, targeted advertisements can be displayed based on the user data available to Google (e.g. location data and interests) (target group targeting). We as website operators can evaluate this data quantitatively, for example by analyzing which search terms led to the display of our advertisements and how many ads led to corresponding clicks.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/ .

Google AdSense (not personalized)

This website uses Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

We use Google AdSense in "non-personalized" mode. In contrast to personalized mode, the advertisements are therefore not based on your previous user behavior and no user profile is created of you. Instead, so-called "contextual information" is used when selecting the advertisement. The selected advertisements are then based, for example, on your location, the content of the website you are on or your current search terms. You can find out more about the differences between personalized and non-personalized targeting with Google AdSense at: https://support.google.com/adsense/answer/9007336 .

Please note that even when using Google Adsense in non-personalized mode, cookies or similar recognition technologies (e.g. device fingerprinting) may be used. According to Google, these are used to combat fraud and abuse.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/ .

You can adjust your advertising settings yourself in your user account. To do so, click on the following link and log in: https://adssettings.google.com/authenticated .

Further information about Google’s advertising technologies can be found here: https://policies.google.com/technologies/ads and https://www.google.de/intl/de/policies/privacy/ .

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to then show them interest-based advertising in the Google advertising network (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google's cross-device functions. In this way, interest-based, personalized advertising messages that have been tailored to you based on your previous usage and surfing behavior on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).

If you have a Google account, you can object to personalized advertising using the following link: https://adssettings.google.com/anonymous?hl=de .

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. The consent can be revoked at any time.

Further information and the data protection provisions can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de .

target group formation with customer matching

To create target groups, we use, among other things, the customer matching feature of Google Ads Remarketing. We transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers in question are Google users and are logged into their Google account, they will be shown suitable advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website have been clicked and how often, and which products have been viewed or purchased particularly frequently. This information is used to create conversion statistics. We find out the total number of users who have clicked on our ads and which actions they have performed. We do not receive any information with which we can personally identify the user. Google itself uses cookies or similar recognition technologies for identification.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. The consent can be revoked at any time.

For more information about Google Conversion Tracking, please see Google’s privacy policy: https://policies.google.com/privacy?hl=de .

Meta Pixel (formerly Facebook Pixel)

This website uses Meta's visitor action pixel to measure conversions. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Meta, the data collected is also transferred to the USA and other third countries.

This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a meta ad. This allows the effectiveness of the meta ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Meta so that a connection to the respective user profile on Facebook or Instagram is possible and Meta can use the data for its own advertising purposes, in accordance with the Meta data usage policy ( https://de-de.facebook.com/about/privacy/ ). This enables Meta to enable advertisements to be placed on Facebook or Instagram pages and other advertising channels. We as the website operator cannot influence this use of the data.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. The consent can be revoked at any time.

We use the advanced matching feature within the meta pixels.

The advanced matching enables us to transmit various types of data (e.g. place of residence, state, zip code, hashed email addresses, names, gender, date of birth or telephone number) of our customers and prospects that we collect via our website to Meta. This enables us to tailor our advertising campaigns on Facebook and Instagram even more precisely to people who are interested in our offers. The advanced matching also improves the attribution of website conversions and expands custom audiences.

To the extent that personal data is collected on our website and forwarded to Meta using the tool described here, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Meta. The processing by Meta after forwarding is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum . According to this agreement, we are responsible for providing data protection information when using the Meta tool and for the data protection-compliant implementation of the tool on our website. Meta is responsible for the data security of the Meta products. You can assert the rights of those affected (e.g. requests for information) with regard to the data processed on Facebook or Instagram directly with Meta. If you assert the rights of those affected with us, we are obliged to forward them to Meta.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381 .

You can find further information on protecting your privacy in Meta's privacy policy: https://de-de.facebook.com/about/privacy/ .

You can also deactivate the “Custom Audiences” remarketing function in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . You must be logged in to Facebook to do this.

If you do not have a Facebook or Instagram account, you can opt out of Meta's usage-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/ .

Meta Conversion API

We have integrated the Meta Conversion API on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Meta, the data collected is also transferred to the USA and other third countries.

The Meta Conversion API enables us to capture the website visitor's interactions with our website and pass them on to Meta in order to improve advertising performance on Facebook and Instagram.

For this purpose, the time of access, the website accessed, your IP address and your user agent as well as other specific data (e.g. products purchased, shopping cart value and currency) are recorded. A complete overview of the data that can be recorded can be found here: https://developers.facebook.com/docs/marketing-api/conversions-api/parameters .

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381 .

You can find further information on protecting your privacy in Meta's privacy policy: https://de-de.facebook.com/about/privacy/ .

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Meta Custom Audiences

We use Meta Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

When you visit or use our websites and apps, use our free or paid offers, send us data or interact with our company's Facebook or Instagram content, we collect your personal data. If you give us your consent to use Meta Custom Audiences, we will send this data to Meta, which Meta can use to display suitable advertising for you. Furthermore, target groups can be defined using your data (lookalike audiences).

Meta processes this data as our processor. Details can be found in Meta's user agreement: https://www.facebook.com/legal/terms/customaudience .

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing .

TikTok Pixel

We have integrated the TikTok pixel on this website. The provider is TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (hereinafter TikTok).

With the help of TikTok Pixel, we can show website visitors who have viewed our offers interest-based advertising on TikTok (TikTok Ads). At the same time, we can use the TikTok Pixel to determine how effective our advertising on TikTok is. This allows the effectiveness of TikTok advertisements to be evaluated for statistical and market research purposes and optimized for future advertising measures. Various usage data is processed, such as IP address, page views, length of stay, operating systems used and origin of the user, information about the ad that a person clicked on TikTok or an event that was triggered (time stamp). This data is summarized in a user ID and assigned to the respective device of the website visitor.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. The consent can be revoked at any time.

The data transfer to third countries is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.tiktok.com/legal/page/eea/privacy-policy/de-DE and https://ads.tiktok.com/i18n/official/policy/controller-to-controller .

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LinkedIn Insight Tag

This website uses the LinkedIn Insight Tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data processing by LinkedIn Insight Tag

With the help of the LinkedIn Insight Tag, we receive information about visitors to our website. If a website visitor is registered with LinkedIn, we can, among other things, analyze the professional key data (e.g. career level, company size, country, location, industry and job title) of our website visitors and thus better tailor our site to the respective target groups. Furthermore, we can use LinkedIn Insight Tags to measure whether visitors to our websites make a purchase or take another action (conversion measurement). Conversion measurement can also take place across devices (e.g. from PC to tablet). LinkedIn Insight Tag also offers a retargeting function that we can use to show visitors to our website targeted advertising outside of the website, although according to LinkedIn, the advertising recipient is not identified.

LinkedIn itself also records so-called log files (URL, referrer URL, IP address, device and browser properties and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days.

As website operators, we cannot assign the data collected by LinkedIn to specific individuals. LinkedIn will store the personal data collected from website visitors on its servers in the USA and use it for its own advertising purposes. For details, see LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig .

legal basis

If consent has been obtained, the above-mentioned service will be used exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 TDDDG. Consent can be revoked at any time. If no consent has been obtained, this service will be used on the basis of Art. 6 (1) (f) GDPR; the website operator has a legitimate interest in effective advertising measures, including social media.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs .

Objection to the use of LinkedIn Insight Tag

You can object to the analysis of usage behavior and targeted advertising by LinkedIn using the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out .

Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To avoid a link between data collected on our website by LinkedIn and your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

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Pinterest tag

We have integrated Pinterest tags on this website. The provider is Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

Pinterest Tag is designed to track certain actions you perform on our website. The data can then be used to show you interest-based advertising on our website or on another site in the Pinterest Tag advertising network.

For this purpose, the Pinterest tag records, among other things, a tag ID, your location and the referrer URL. Furthermore, campaign-specific data such as order value, order quantity, order number, category of purchased items and video views can be recorded.

Pinterest Tag uses technologies that enable cross-page recognition of the user to analyze user behavior (e.g. cookies or device fingerprinting).

Pinterest is a global company, so data may also be transferred to the USA. According to Pinterest, this data transfer is based on the EU Commission's standard contractual clauses. You can find details here: https://policy.pinterest.com/de/privacy-policy .

You can find more information about Pinterest Tag here: https://help.pinterest.com/de/business/article/track-conversions-with-pinterest-tag .

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7. Newsletter and direct mail advertising

newsletter data

If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive the newsletter. No other data is collected or is only collected on a voluntary basis. We use newsletter service providers to process the newsletter, which are described below.

Mailchimp with deactivated success measurement

This website uses the services of Mailchimp to send newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

Mailchimp is a service that can be used, among other things, to organize the sending of newsletters. If you enter data for the purpose of subscribing to the newsletter (e.g. email address), this will be stored on Mailchimp's servers in the USA. We have deactivated success measurement at Mailchimp, so Mailchimp will not evaluate your behavior when opening our newsletter.

If you do not want your data to be transferred to Mailchimp, you must unsubscribe from the newsletter. We provide a link for this in every newsletter message.

The data processing is carried out on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://mailchimp.com/eu-us-data-transfer-statement/ and https://mailchimp.com/legal/data-processing-addendum/#Annex_C_-_Standard_Contractual_Clauses .

After you unsubscribe from the newsletter distribution list, your email address may be stored in a blacklist by us or the newsletter service provider if this is necessary to prevent future mailings. The data from the blacklist is only used for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR). Storage in the blacklist is not time-limited. You can object to storage if your interests outweigh our legitimate interest.

For more information, please see Mailchimp’s privacy policy at: https://mailchimp.com/legal/terms/ .

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ActiveCampaign

This website uses ActiveCampaign to send newsletters. The provider is ActiveCampaign, Inc., 1 N Dearborn, 5th Floor Chicago, Illinois 60602, USA.

ActiveCampaign is a service that can be used, among other things, to organize and analyze the sending of newsletters. The data you enter for the purpose of subscribing to the newsletter is stored on ActiveCampaign's servers in the USA.

data analysis by ActiveCampaign

With the help of ActiveCampaign, we are able to analyze our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links have been clicked. This allows us to determine, among other things, which links have been clicked particularly often.

We can also see whether certain previously defined actions were carried out after opening/clicking (conversion rate). This allows us to see, for example, whether you made a purchase after clicking on the newsletter.

ActiveCampaign also enables us to divide newsletter recipients into different categories (“cluster”). Newsletter recipients can be divided by age, gender or place of residence, for example. This allows the newsletters to be better tailored to the respective target groups. If you do not want ActiveCampaign to analyze your data, you must unsubscribe from the newsletter. We provide a link for this in every newsletter message.

For detailed information about ActiveCampaign’s features, please visit the following link: https://www.activecampaign.com/email-marketing .

ActiveCampaign’s privacy policy can be found at: https://www.activecampaign.com/privacy-policy .

legal basis

The data processing is carried out on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.activecampaign.com/legal/newscc and https://www.activecampaign.com/de/legal/gdpr-updates/privacy-shield .

storage period

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MailerLite

This website uses MailerLite to send newsletters. The provider is MailerLite Limited, “MailerLite”, 38 Mount Street Upper, Dublin 2, D02PR89 Ireland (hereinafter “MailerLite”).

MailerLite is a service that can be used, among other things, to organize and analyze the sending of newsletters. The data you enter for the purpose of subscribing to the newsletter is stored on MailerLite's servers.

If you do not want MailerLite to analyze your data, you must unsubscribe from the newsletter. We provide a link for this in every newsletter message.

Data analysis by MailerLite

With the help of MailerLite, we are able to analyze our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links have been clicked. This allows us to determine, among other things, which links have been clicked particularly often.

MailerLite also allows us to group newsletter recipients into different categories (“cluster”). Newsletter recipients can be grouped by age, gender or place of residence, for example. This allows us to better tailor newsletters to the respective target groups.

For detailed information about MailerLite features, please visit the following link: https://www.mailerlite.com/features .

MailerLite’s privacy policy can be found at: https://www.mailerlite.com/legal/privacy-policy .

legal basis

The data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time for the future.

storage period

The data you provide to us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter or if the purpose no longer applies. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest in accordance with Art. 6 (1) (f) GDPR. Data that has been stored by us for other purposes remains unaffected.

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newsletter distribution to existing customers

If you order goods or services from us and provide your email address, we may subsequently use this email address to send newsletters, provided we inform you of this in advance. In such a case, only direct advertising for our own similar goods or services will be sent via the newsletter. You can cancel the sending of this newsletter at any time. There is a corresponding link in every newsletter for this purpose. The legal basis for sending the newsletter in this case is Art. 6 Para. 1 lit. f GDPR in conjunction with Section 7 Para. 3 UWG.

After you unsubscribe from the newsletter distribution list, your email address may be stored in a blacklist to prevent future mailings to you. The data from the blacklist is only used for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR). Storage in the blacklist is not time-limited. You can object to storage if your interests outweigh our legitimate interest.

direct mail advertising

We use your address in compliance with all legal provisions for sending postal advertising (postal advertising).

The legal basis for this is our legitimate interest in direct advertising in accordance with Art. 6 (1) (f) in conjunction with Recital 47 GDPR. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time. More specific regulations may be communicated to you as part of the data collection and take precedence over this regulation.

Your address will remain with us until the purpose for data processing no longer applies. If you make a legitimate request for deletion or revoke your consent to postal advertising, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, deletion will take place once these reasons no longer apply.

We use the following service provider to send our postal mailings:

[Name and full address of the service provider]

8. Plugins and tools

YouTube

This website embeds videos from the YouTube website. The website is operated by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our websites that has YouTube embedded, a connection is established to the YouTube servers. The YouTube server is informed which of our pages you have visited.

Furthermore, YouTube can store various cookies on your device or use similar technologies for recognition (e.g. device fingerprinting). In this way, YouTube can receive information about visitors to this website. This information is used, among other things, to collect video statistics, improve user-friendliness and prevent fraud attempts. Furthermore, the collected data is processed in the Google advertising network.

If you are logged into your YouTube account, you allow YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used in the interest of an appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

Further information on how user data is handled can be found in YouTube’s privacy policy at: https://policies.google.com/privacy?hl=de .

Vimeo without tracking (Do-Not-Track)

This website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our pages with Vimeo videos, a connection is established to the Vimeo servers. The Vimeo server is informed which of our pages you have visited. Vimeo also receives your IP address. However, we have configured Vimeo so that Vimeo will not track your user activities and will not set any cookies.

Vimeo is used in the interest of an appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. If a corresponding consent has been requested, the processing takes place exclusively on the basis of Art. 6 (1) (a) GDPR; the consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission and, according to Vimeo, on “legitimate business interests”. Details can be found here: https://vimeo.com/privacy .

Further information on how user data is handled can be found in Vimeo’s privacy policy at: https://vimeo.com/privacy .

Google Fonts (local hosting)

This site uses so-called Google Fonts, which are provided by Google, for the uniform display of fonts. The Google Fonts are installed locally. There is no connection to Google servers.

Further information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=de .

Google Maps

This website uses the Google Maps map service. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. This service allows us to integrate maps into our website.

In order to use the functions of Google Maps, it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and saved there. The provider of this site has no influence on this data transfer. If Google Maps is activated, Google can use Google Fonts for the purpose of uniform display of fonts. When you call up Google Maps, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

Google Maps is used in the interest of an attractive presentation of our online offers and to make the locations we specify on the website easy to find. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a GDPR and Section 25 Para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/ .

You can find more information about how user data is handled in Google’s privacy policy: https://policies.google.com/privacy?hl=de .

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is designed to check whether the data entered on this website (e.g. in a contact form) is being entered by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, length of time the website visitor spends on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.

The data is stored and analyzed on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and from SPAM. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

For more information about Google reCAPTCHA, please see the Google Privacy Policy and the Google Terms of Use at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de .

Spotify

This website includes functions of the music service Spotify. The provider is Spotify AB, Birger Jarlsgatan 61, 113 56 Stockholm in Sweden. You can recognize the Spotify plugins by the green logo on this website. You can find an overview of the Spotify plugins at: https://developer.spotify.com .

This means that when you visit this website, a direct connection can be established between your browser and the Spotify server via the plugin. Spotify therefore receives the information that you have visited this website using your IP address. If you click the Spotify button while you are logged into your Spotify account, you can link the content of this website to your Spotify profile. This allows Spotify to assign the visit to this website to your user account.

We would like to point out that when using Spotify, cookies from Google Analytics are used, so that your usage data can also be passed on to Google when using Spotify. Google Analytics is a tool from the Google Group for analyzing user behavior, based in the USA. Spotify is solely responsible for this integration. We as the website operator have no influence on this processing.

The data is stored and analyzed on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the appealing acoustic design of its website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

For more information, please see Spotify’s privacy policy: https://www.spotify.com/de/legal/privacy-policy/ .

If you do not want Spotify to be able to associate your visit to this website with your Spotify user account, please log out of your Spotify user account.

Zendesk

We use the CRM system Zendesk to process user inquiries. The provider is Zendesk, Inc., 1019 Market Street, San Francisco, CA 94103 USA.

We use Zendesk to process your inquiries quickly and efficiently. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR.

You can send inquiries only by providing your email address and without providing your name.

The messages addressed to us will remain with us until you ask us to delete them or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.

Zendesk has Binding Corporate Rules (BCR) approved by the Irish Data Protection Authority. These are binding corporate rules that legitimize the transfer of data within the company to third countries outside the EU and EEA. Details can be found here: https://www.zendesk.de/blog/update-privacy-shield-invalidation-european-court-justice/ .

If you do not agree to us processing your request via Zendesk, you can alternatively communicate with us by email, telephone or fax.

For further information, please see Zendesk’s privacy policy: https://www.zendesk.de/company/customers-partners/privacy-policy/ .

chat features from Zendesk

Our website offers you the opportunity to send us messages via a chat window. The chat functions are provided by Zendesk. If you use this chat window, we will save your IP address in addition to your chat messages. You do not need to provide your name for the chat.

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Zapier

We have integrated Zapier on this website. The provider is Zapier Inc., Market St. #62411, San Francisco, CA 94104-5401, USA (hereinafter Zapier).

Zapier enables us to link various functionalities, databases and tools to our website and synchronize them with each other. This makes it possible, for example, to automatically display content that we publish on our website on our social media channels or to export content from marketing and analysis tools. Depending on the functionality, Zapier can also collect various personal data.

Zapier is used on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in integrating the tools used as effectively as possible. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://zapier.com/tos .

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ChatGPT

We use ChatGPT for our customer communication. The provider is OpenAI, 3180 18th St, San Francisco, CA 94110, USA, https://openai.com . We use ChatGPT for the following tools:

CRM
chatbot

If you start a conversation with us via our website and ChatGPT is activated, your input, including metadata, will be transferred to ChatGPT's servers and processed there to generate an appropriate response.

We have configured ChatGPT so that the personal data entered is not used to train the ChatGPT algorithm.

ChatGPT is used on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in customer communication being as efficient as possible using modern technical solutions. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. Consent can be revoked at any time.

For more information, please visit: https://openai.com/policies/privacy-policy .

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Webinaris

The website operator uses the Webinaris software to organize and manage online webinars. The provider is Webinaris GmbH, Bussardstr. 5, 82166 Gräfelfing (hereinafter "Webinaris").

If you participate in one of our webinars, your personal data will be stored on Webinaris' servers for the purpose of conducting the event. This includes the following data:

E-mail address
browser and system data
IP address
language and time zone
chat data
other data you enter yourself (e.g. name, telephone number or customer number, support requests, chat messages)
Usage data from webinars (e.g. access numbers, application histories, registration for and participation in a webinar, access to certain pages, etc.)

This data is stored by Webinaris for a specific purpose and deleted when the purpose no longer applies. The legal basis for the use of Webinaris is Art. 6 Para. 1 lit. b GDPR (performance of the contract) and our legitimate interest in the professional handling of our webinars (Art. 6 Para. 1 lit. f GDPR). If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a GDPR and Section 25 Para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's end device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

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WebinarJam

We use WebinarJam to organize and host online webinars. The provider of this service is Genesis LLC, 7660 Fay Ave #H184, La Jolla, California (USA).

If you participate in one of our webinars, your personal data will be stored on WebinarJam's servers. This includes in particular your IP address and all content that you enter into WebinarJam yourself (e.g. your email address or chat messages).

The legal basis for the use of WebinarJam is Art. 6 Para. 1 lit. b GDPR (performance of the contract) and our legitimate interest in the professional handling of our webinars (Art. 6 Para. 1 lit. f GDPR). If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a GDPR and Section 25 Para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's end device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://home.webinarjam.com/dpa .

For details on data processing, please see WebinarJam’s privacy policy: https://home.webinarjam.com/privacypolicy .

order processing

9. eCommerce and payment providers

processing of customer and contract data

We collect, process and use personal customer and contract data to establish, design and modify our contractual relationships. We only collect, process and use personal data about the use of this website (usage data) to the extent that this is necessary to enable the user to use the service or to bill them. The legal basis for this is Art. 6 (1) (b) GDPR.

The customer data collected will be deleted after completion of the order or termination of the business relationship and expiry of any existing statutory retention periods. Statutory retention periods remain unaffected.

Data transfer when concluding a contract for online shops, retailers and shipping of goods

If you order goods from us, we will pass on your personal data to the transport company entrusted with the delivery and to the payment service provider entrusted with the payment processing. Only data that the respective service provider needs to fulfil its task will be released. The legal basis for this is Art. 6 Para. 1 lit. b GDPR, which permits the processing of data to fulfil a contract or pre-contractual measures. If you have given your consent in accordance with Art. 6 Para. 1 lit. a GDPR, we will pass on your email address to the transport company entrusted with the delivery so that it can inform you by email about the shipping status of your order; you can revoke your consent at any time.

Data transfer when concluding a contract for services and digital content

We only transmit personal data to third parties if this is necessary for the performance of the contract, for example to the credit institution responsible for processing payments.

The data will not be transmitted to any other parties or will only be transmitted if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

The basis for data processing is Art. 6 (1) (b) GDPR, which permits the processing of data to fulfill a contract or for pre-contractual measures.

order processing via dropshipping

If you order goods from us, it is possible that your order will be sent directly to you by our dealers (dropshipping). For this purpose, we will pass on your name, delivery address and - if necessary for delivery - your telephone number to the shipping company. The information will be passed on solely for the purpose of delivering the goods.

The legal basis for data processing is Art. 6 (1) (b) GDPR (performance of the contract) and our legitimate interest in the fastest and most effective possible purchase processing within the meaning of Art. 6 (1) (f) GDPR.

We use the following dealers for dropshipping:

[Name and full address of the hoster(s)]

payment services

We integrate payment services from third-party companies on our website. When you make a purchase from us, your payment data (e.g. name, payment amount, bank details, credit card number) will be processed by the payment service provider for the purpose of processing the payment. The respective contract and data protection provisions of the respective providers apply to these transactions. The payment service providers are used on the basis of Art. 6 Para. 1 lit. b GDPR (contract processing) and in the interest of a payment process that is as smooth, convenient and secure as possible (Art. 6 Para. 1 lit. f GDPR). If your consent is requested for certain actions, Art. 6 Para. 1 lit. a GDPR is the legal basis for data processing; consent can be revoked at any time for the future.

We use the following payment services / payment service providers on this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full .

For details, please see PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full .

Google Pay

The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google's privacy policy can be found here: https://policies.google.com/privacy .

Klarna

The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). Klarna offers various payment options (e.g. installment purchase). If you decide to pay with Klarna (Klarna checkout solution), Klarna will collect various personal data from you. Klarna uses cookies to optimize the use of the Klarna checkout solution. Details on the use of Klarna cookies can be found at the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf .

You can find details about this in Klarna’s privacy policy at the following link: https://www.klarna.com/de/datenschutz/ .

Sofortüberweisung

The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter "Sofort GmbH"). Using the "Sofortüberweisung" process, we receive a payment confirmation from Sofort GmbH in real time and can immediately begin to meet our obligations. If you have chosen the "Sofortüberweisung" payment method, you send the PIN and a valid TAN to Sofort GmbH, which it can use to log into your online banking account. After logging in, Sofort GmbH automatically checks your account balance and carries out the transfer to us using the TAN you have sent. It then immediately sends us a transaction confirmation. After logging in, your transactions, the credit limit of the overdraft facility and the existence of other accounts and their balances are also automatically checked. In addition to the PIN and TAN, the payment data you have entered and your personal data are also sent to Sofort GmbH. The personal data includes your first and last name, address, telephone number(s), email address, IP address and, if applicable, other data required for payment processing. The transmission of this data is necessary in order to establish your identity beyond doubt and to prevent attempted fraud. Details on payment with Sofortüberweisung can be found at the following link: https://www.klarna.com/sofort/ .

Mastercard

The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter “Mastercard”).

Mastercard may transfer data to its parent company in the USA. Data transfer to the USA is based on Mastercard's Binding Corporate Rules. Details can be found here: https://www.mastercard.de/de-de/datenschutz.html and https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf .

VISA

The provider of this payment service is Visa Europe Services Inc., London branch, 1 Sheldon Square, London W2 6TT, United Kingdom (hereinafter “VISA”).

The UK is considered a safe third country in terms of data protection. This means that the UK has a level of data protection that corresponds to the level of data protection in the European Union.

VISA may transfer data to its parent company in the USA. The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html .

For further information, please see VISA’s privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html .

10. Audio and video conferences

data processing

We use online conference tools, among others, to communicate with our customers. The tools we use in detail are listed below. If you communicate with us via video or audio conference via the Internet, your personal data will be collected and processed by us and the provider of the respective conference tool.

The conference tools record all data that you provide/use to use the tools (email address and/or your telephone number). The conference tools also process the duration of the conference, the start and end (time) of participation in the conference, the number of participants and other “context information” related to the communication process (metadata).

Furthermore, the provider of the tool processes all technical data that is necessary to handle online communication. This includes in particular IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or loudspeaker and the type of connection.

If content is exchanged, uploaded or otherwise made available within the tool, this is also stored on the servers of the tool providers. Such content includes in particular cloud recordings, chat/instant messages, voicemails, uploaded photos and videos, files, whiteboards and other information shared while using the service.

Please note that we do not have full influence on the data processing procedures of the tools used. Our options are largely based on the company policy of the respective provider. Further information on data processing by the conference tools can be found in the data protection declarations of the tools used, which we have listed below this text.

purpose and legal basis

The conference tools are used to communicate with prospective or existing contractual partners or to offer certain services to our customers (Art. 6 Para. 1 lit. b GDPR). Furthermore, the use of the tools serves to generally simplify and accelerate communication with us or our company (legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR). If consent has been requested, the use of the tools in question is based on this consent; the consent can be revoked at any time with effect for the future.

storage period

The data we collect directly via the video and conference tools will be deleted from our systems as soon as you request deletion, revoke your consent to storage or the purpose for storing the data no longer applies. Stored cookies remain on your device until you delete them. Mandatory statutory retention periods remain unaffected.

We have no influence on the storage period of your data, which is stored by the operators of the conference tools for their own purposes. For details, please contact the operators of the conference tools directly.

Conference tools used

We use the following conference tools:

zoom

We use Zoom. The provider of this service is Zoom Communications Inc., San Jose, 55 Almaden Boulevard, 6th Floor, San Jose, CA 95113, USA. Details on data processing can be found in Zoom's privacy policy: https://explore.zoom.us/de/privacy/ .

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://explore.zoom.us/de/privacy/ .

order processing

11. Own services

Google Drive

We have integrated Google Drive on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Drive allows us to include an upload area on our website where you can upload content. When you upload content, it is stored on Google Drive's servers. When you enter our website, a connection is also established to Google Drive so that Google Drive can determine that you have visited our website.

The use of Google Drive is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in a reliable upload area on its website. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.

order processing

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data protection

1. Data protection at a glance

General information

Data collection on this website

Who is responsible for data collection on this website?

How do we collect your data?

What do we use your data for?

What rights do you have regarding your data?

analysis tools and third-party tools

2. Hosting and Content Delivery Networks (CDN)

Amazon Web Services (AWS)

order processing

Shopify

order processing

Strato

order processing

Cloudflare

order processing

Google Cloud CDN

order processing

Amazon CloudFront CDN

order processing

Nitropack

order processing

3. General information and mandatory information

data protection

Note on the responsible body

storage period

General information on the legal basis for data processing on this website

data protection officer

Note on the transfer of data to third countries that are not secure in terms of data protection law and the transfer to US companies that are not DPF-certified

recipients of personal data

Revocation of your consent to data processing

Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)

right to lodge a complaint with the competent supervisory authority

right to data portability

information, correction and deletion

right to restriction of processing

SSL or TLS encryption

Encrypted payment transactions on this website

objection to advertising emails

4. Data collection on this website

cookies

consent with Usercentrics

order processing

contact form

Inquiry by email, telephone or fax

communication via WhatsApp

Google Forms

order processing

Jotform

order processing

use of chatbots

ManyChat

order processing

Salesforce Chatbot

order processing

Calendly

order processing

Google Calendar

order processing

Hubspot CRM

order processing

Salesforce Sales Cloud

order processing

registration on this website

Registration with Facebook Connect

Registration with Google

comment function on this website

storage of the IP address

Subscribe to comments

storage period of comments

legal basis

ProvenExpert

5. Social Media

eRecht24 Safe Sharing Tool

social media elements with Shariff

Facebook